What makes a photographer’s style just right for a job? Does the creative team know the photographer they want to use from the beginning of the concepting process? What makes a photographer the one they want to use? What goes into the process of choosing a photographer and who wins?
Andrea Stern, SternRep, will take on the role as your photo rep for the evening. She will delve into the minds of top decision makers to find out how you can increase your chances to be hired. Let’s get clearer together, on how this goes down.
ANDREA STERN – Artist Rep, New York & Los Angeles
Andrea Stern learned how to rep by going to Brooks, being a waitress, and managing a boxer. It was a natural transition into selling what she was excited about. 15 years later, SternRep is an LA and NY based agency focusing on commercial advertising with ad agencies. Andrea reps the photographers that inspire an organic long term expansive spark as she is not an actress. Some of her recent clients are Pinkberry, Activision, Kia, Nissan, Infiniti, Lincoln, Old Navy, HTC, and Microsoft.
ED HAN – Executive Creative Director, Walton/Issacson- New York
Ed Han is the Executive Create Director at Walton/Issacson. His 20 plus years in the business have led him to realize that “It’s about the people, not the work. Do the people part right and the work will follow.” To put beauty back into the world one image at a time, to help communicate the joys of life and to collaborate with wonderful people are his true passions.
HILLARY JACKSON – Senior Art Producer, Saatchi & Saatchi
Hillary Jackson just recently moved to NYC from Denver, Colorado where she was working as an Art Producer at Crispin Porter and Bogusky for the last five years working on accounts like VW, Microsoft, Dominos, Old Navy, and Kraft. She now works as a Senior Art Producer for Saatchi & Saatchi where she produces shoots for a variety of Proctor and Gambel jobs and Lenovo. She is a Colorado native and loves all things sporty (skiing, biking, running, soccer, and sometimes a little tipsy sledding mixed in) and is loving this crazy new city! So far the walking/people watching is amazing and the subway has yet to get the better of her.
MICHELLE STARK – Photo Editor, Men’s Health
Michelle Stark is a New York based photo editor who currently works at Men’s Health Magazine where she doesn’t only work on photo shoots of men. Her work includes collaborating with photographers on a wide variety of photography including food, fashion, portraiture, and still life. Previously, she worked at Glamour Magazine and Men’s Fitness Magazine. A native of Texas, she is an expert on Mexican food and is still seeking out the best tacos and guacamole in NYC. When she’s not at work, she enjoys weekend getaways, dinner parties, documentaries, and fresh flowers.
January 10, 2011
6pm doors open
22 West 22nd St
APA Members: $10 in advance
Non-Members: $20 in advance
*Additional $5 at the door [Members: $15/ Non- Members: $25]
Lightroom Guy provides expert support for digital photography, asset management, and more