Affordably Simple Marketing

Mon 27th Jun, 2011 – Mon 27th Jun, 2011

Posted by Andrew H. Kim

Marketing doesn’t have to be complicated or expensive. Whether you want to grow you existing client base, or reinvent your photo business, industry veteran Juliette Wolf-Robin will help you get a better handle on our marketing. Drawing on years of experience as a respected creative entrepreneur, Juliette offers the inside scoop on what does, and doesn’t get the attention of buyers and creatives.

Discover fresh ideas and learn new strategies by working through:

Specialization
Target Audience
Branding
Marketing Channels
Marketing Segmentation
Marketing Strategy
Positioning
Promotional Plan

Juliette Wolf-Robin, VP ADBASE

Juliette has been working to connect photographers with buyers for more than 20 years. She started her career at Black Book, launched Alternative Pick and Creativity Spark*. She co-founded the FOUND sourcebook as well as the revolutionary new artist search site, FoundFolios.com – now a division of ADBASE. You can also listen to her in-depth interviews with art buyers, editors, and industry insiders through ADBASE’s Insight podcase series.

Monday, June 27

Calumet Photographic, 22 West 22nd Street, NY, NY

Check in: 6:30-7:00pm

Presentation: 7:00- 9pm

Price
APA Members $10.00
ASMP Members $15.00
Non-Members $20.00
 

 

Sponsored by ADBASE

A great believer in marketing education, ADBASE provides information on all aspects of the creative industry through its Insight newsletter and dynamic Art Buyers’ Lounge and Industry Interviews podcasts. As an APA Platinum sponsor, ADBASE is proud to support the Association and its educational outreach programs.

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