For the latest in our APA at the Adorama Event Space Series: Joe Sinnott will conduct a general talk on determining the creative fee(s) associated with shooting photography assignments. What are you being paid to do? What’s the scope of work? What additional or value added services will you provide in producing, executing and delivering the finished work? Topics discussed will include the differences between advertising, editorial, and public relations/promotion assignments; advertising day rates vs fee-for-use; editorial day rates vs space rates; determining expenses; a brief discussion of paperwork; the benefit of contracts, estinates and delivery memos; How to negotiate; negotiating and securing an advance for big jobs. What are you worth? Let Joe teach you how to get it!
This event will be held in-person at the Adorama Event Space, and live streamed on the Adorama Events YouTube channel.
Speaker Bio: Joe Sinnott:
With over thirty years of experience as the staff photographer for PBS ThirteenWNET and as a faculty member at the School of Visual Arts, Joe Sinnott’s diverse body of work includes celebrity portraiture, news & public affairs, performance, corporate communications, and events.
