About APA|New York


APA|NY is the Northeast regional chapter of American Photographic Artists (APA) the country’s leading non-profit advocate for commercial photographers. We organize events, negotiate benefits for our members, hold seminars, promote our members’ work, organize photo contests, and much more.

APA’s mission is Successful Photographers.

Our goal is to establish, endorse and promote professional practices, standards and ethics in the photographic community. We seek to mentor, motivate, educate and inspire in the pursuit of excellence. Our aim is to champion and speak as one common voice for image makers to the photographic industry in the United States and the World.

If you are a professional/emerging/aspiring/student photographer based in Connecticut, Maine, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, get in touch and find out how joining APA|NY can help you and your business. Find out more about the benefits and requirements of joining HERE

APA|NY Board of Directors

Michael Seto
, Co-Chair

Michael Seto is a freelance corporate photographer based in New York City.

Michael specializes in marketing, communications, publicity, and special event imagery for corporate, government, non-profits, and other clients around the world. A passionate and inveterate adventurer, Michael has traveled to all seven continents and over 90 countries.

Ron Jautz
, Co-Chair

Bruce Byers
, Treasurer

Tony Falcone, Board Member

Tony Falcone is originally from Brooklyn, NY currently operates out of lower Manhattan and the surrounding areas. Tony specializes in editorial portraits, music, entertainment and event coverage.

Alley Maher, Board Member

Sharlene Morris, Board Member

Scott Nidermaier, Board Member

Lisa Saltzman, Board Member

Lisa Saltzman, born and raised in New York, comes from a family of art collectors whose love and passion for art has strongly influenced her photography. She studied extensively at Christies and ICP, concentrating on Impressionist paintings, figure studies and abstract art.  In addition to her award-winning fine art work, Lisa has been producing conceptual pieces for commercial and editorial use.

ABOUT American Photographic Artists

American Photographic Artists (APA) is a 501(c)(6) not-for-profit association for professional photographers.

The American Photographic Artists is a leading national organization run by and for professional photographers. With a culture that promotes a spirit of mutual cooperation, sharing and support, APA offers outstanding benefits, educational programs and essential business resources to help its members achieve their professional and artistic goals. Headquartered in Santa Fe, NM with chapters in Atlanta, Los Angeles, Chicago, New York, San Diego, San Francisco, Charlotte, the Northwest and Washington, DC, APA strives to improve the environment for photographic artists and clear the pathways to success in the industry. Recognized for its broad industry reach, APA continues to expand benefits for its members and works to champion the rights of photographers and image-makers worldwide.

Members include professional photographers, photo assistants, educators, and students.  We also welcome professionals engaged in fields associated with photography, advertising, or visual arts but who themselves are not professional photographers. Membership types can be found HERE, frequently asked questions HERE.


APA began in 1981 as Advertising Photographers of America. In June 2010, the name was changed to American Photographic Artists the reflect the growing diversity of our membership.

Our founding members, educated through the school of hard-knocks, started APA with the vision of mentoring the next generation of visual communicators. Now in our fourth decade, APA provides the tools that help members navigate the complex world of commercial photography and run a smarter, more creative and profitable business.

Original board members included; Russell Kirk, John Pilgreen, Michael Raab, Larry Robins, Jim Salzano, Steve Steigman, Bill Stetner and Michael Weinberg. In June 2010, the name was changed to reflect its growing need for a moniker that more accurately represents is current and future membership. Whether one is an advertising photographer, editorial, fine art, landscape, architectural shooter, or any kind of photographer, affiliate or assistant whose commerce is the uniquely crafted image, then American Photographic Artists, still known as APA, is the organization which aspires to support your success in the photographic arts.

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Fri 05th Oct, 2018

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12 tips to prepare you to get the best out of your Portfolio Review




Thu 02 Aug, 2018

Aug. 2 - APA NY Knowledge Bank

a group forum for members to increase their knowledge base and discuss any and...