The Art of Estimating and Bidding

Thu 08th Jan, 2009 – Thu 08th Jan, 2009

Posted by Admin

Thursday January 8th, 2009
6:00 – 9:00 PM

THE ART OF ESTIMATING & BIDDING:
Applying Creativity and Cocktails to Crunching Numbers

The bid has always been considered the much maligned “necessary evil” to getting gigs. It’s really all in your perspective. As soon as you step away from the spreadsheet stereotype that is associated with bidding, you’ll find a world of creative thinking and deal making that can make the process of bidding an interesting step to getting on the set. The key is to think like a Hollywood agent. When dealing with talent agencies, locations and rental houses, there is always a deal to be made. It’s just numbers, and you’re the one with the checkbook.

Join APA|NY and our A-list panel on January 8th, 2009 for an informative, educational and entertaining evening and find out how you too can make sense of the estimating and bidding process – and set yourself up for a year of winning bids!

The Art of Estimating and Bidding Panel will feature one photographer, one rep, one art buyer, and one producer. Lou Lesko of Blinkbid will moderate the discussion.

Panelists:
Beverly Adler – Director of Art Buying, G2 Branding & Design www.g2.com
Beverly Adler is currently Director of Art Buying at G2 Branding and Design. Previously she has been a consultant to photographers and the east coast marketing representative for AtEdge, a photography source book. She spent fifteen years as Director of Art Buying at OgilvyOne Worldwide. Her other experience includes being Director of Special Projects at the ASMP, (American Society of Magazine Photographers) as well as serving as an expert witness on photography related litigation cases. Beverly is on the 4A’s Art Production Committee. She also wrote a column called “Inside Insights” for American Photographer magazine and has made presentations on various art buying topics at the School of Visual Arts, Parsons School of Design, ASMP, the Maine Photographic Workshop and Photo Expo.

Chris Bren – Owner, Picturefarm Productions www.picturefarmpro.com
Picture Farm productions is a New York based Film, Video and Photo Production company. Ben Freedman and Chris Bren formally started Picture Farm in 2003 after having spent many years working as independent producers within the advertising and independent film industries. Their experience in production has taken them to just about every corner of the world. And while they are based in North America, they have developed key production partnerships in Asia, Africa, Europe, Central and South America.

Christopher Griffith – Photographer www.christophergriffith.com
Born in Toronto. Grew up in Boston. School in Montreal. Studied biochemistry. Published papers. Took first photographs. Genetics postgrad in London. Dropped out. Four months shy of completion. Career change. Photography in earnest. Attempted assisting. Got fired. After two weeks. Self taught. Started shooting fashion. Moved to Paris. A few big breaks. Five frantic and productive years. Left Europe. After twelve years. Moved to NYC. Changed agent. Gained perspective. Went cross country. Twice. Published a book. Won awards. Felt good. Embraced advertising. Then still life. Published second book. On national television. Mum was proud. Recently opened a studio. Bought a barn. Have great clients. Working with talented people. Finished third book. Starting fourth. Busy and content. Always had bad haircuts. Blame my parents.

Tricia Scott – Photographers Agent, Merge Left www.mergeleftreps.com
Tricia Scott hung Sebastiao Salgado photos on her wall when everyone else had Teen Beat covers. This prompted her to go to photo school, where she graduated from RIT, with a degree in Photography. Upon graduating she moved to New York City to assist photographers, which evolved into wardrobe styling, and studio management. All this experience eventually turned into MergeLeft Reps, a partnership with photographers to create, nurture and profit through commercial photography. Five years later, her husband Brett Sahler, became a partner at MergeLeft. He produces the photo-shoots and is the master of spreadsheets. Mergeleft is a boutique agency that keeps a small roster to cater to their photographers and clients alike. Clients range from Rolling Stone, Warner Brothers Records, Williams-Sonoma, State Farm Insurance to Jack Daniel’s.

Lou Lesko – Founder, Blinkbid Software www.blinkbid.com
Lou Lesko is a fashion photographer and commercial director based in Los Angeles, CA. He started his career by accident in San Francisco shooting model tests. In 1989 USC accidently graduated him with a double major in English. Flush with head full of collegiate knowledge and very little clue about the real world – blind luck, good timing and a bad hangover contributed to Lou landing an assignment as photo journalist in Russia. After two years as journalist, he was well traveled and broke. Fresh with his travel experiences Lou moved back to California 1992 in pursuit of more fashion and commercial work. He eventually settled in Los Angeles. And just when he thought he couldn’t eat another bite of a cheap burrito, Lou caught a break with a regional Countrywide Mortgage ad that went national. Lou broke new ground with his directorial debut of a breast cancer awareness public service announcement in 2000. Lurking around in the TV circles, he made a few TV appearances shooting pictures which included a featured story on his behind the scenes style that was shown on NBC. Lou is the owner of Blinkbid, estimating software for creative professionals. Currently he finds himself being asked to be contributing writer about the industry he loves. Which has become a wonderful way justify his school loans.

WHAT: The Art of Estimating and Bidding
WHEN: January 8th 2009, Doors at 6:00 PM, Program 7:00-9:00 PM
WHERE: Calumet Photographic NY, 22 W 22nd Street (between 5th & 6th Ave) – 2nd Floor
COST: $20 APA Members, $40 Non Members
or… join APA and attend for free! Call 212-807-0399 for details.

This event is made possible in part by:
BLINKBID
livebooks
Agency Access
calumet

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