Get Found: Search Engine Optimization for Photography Websites
Thursday, May 6
Doors 6:30 p.m.
Presentation 7:30 p.m.
22 W 22nd St
New York, NY 10010
FREE TO APA MEMBERS
Send your name to email@example.com by Tuesday, May 4
$10 for Non-Members + Register here
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Photographers hoping to get more business online must learn to harness Google Search, the world’s most powerful marketing tool, to drive fresh new traffic to their websites.
In this Session PhotoShelter co-founder and CEO Allen Murabayashi demonstrates why SEO is so important to photographers and walks participants through the basic principles that photographers must know if they care about getting found by Google Search. Drawing on the wisdom found in PhotoShelter’s free online e-book SEO for Photographers (http://www.photoshelter.com/mkt/research/) Allen also brings deep experience developing tools to help photographers build thriving photo businesses online.
In this session Allen covers how strong SEO can
- Attract media outlets and blogs alike
- Drive valuable traffic
- Increase search engine ranking
- Bring SEO link “juice” to your site
In addition, Allen will discuss the importance of measurement tools like Google Analytics and the Google Keyword tool to inform online marketing and website design as well as SEO decisions. Throughout his lecture, Allen shares dozens of examples of SEO success stories and exposes the key traits of the masters of marketing photography online.
Presented so even the least tech savvy can follow along, SEO for Photographers unlocks many of the mysteries surrounding how Google Search works and how using it effectively can help grow any photo business. Photographers of all levels will leave armed with new tools to improve their website performance and reach their photo business goals – whether they intend to book more clients, assignments and commission work, generate online image sales, or simply build a following for their art.
Born and raised in Honolulu, Allen Murabayashi is the CEO/Founder of PhotoShelter, Inc, an online service that provides website, archive and sales functionality to over 50,000 photographers worldwide. Allen has authored several free online marketing guides for photographers, including The Photographer’s SEO Cookbook and Google Analytics for Photographers. He also serves on the Board of Directors of the Eddie Adams Workshop — the leading student and young professionals photojournalism workshop. Allen was previously a founding employee of hotjobs.com and is a graduate of Yale University, much to the relief of his parents.
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