OCTOBER 21: Apple Lecture with Adrian Wilson

Mon 21st Oct, 2013 – Mon 21st Oct, 2013

Posted by Andrew H. Kim

Monday, October 21, 2013

7pm

SoHo Apple Store (103 Prince Street)

Adrian Wilson arrived in New York from Manchester, England in 2004 with no clients and knowing one person who lived in Brooklyn. But he brought along with him 15 years experience of shooting over 2,000 stores, bars, nightclubs, restaurants, homes and hotels on transparency film with no lighting and no light meter.

Despite his empty contact book, a devastating recession and the rise of both Craigslist and Instagram, Wilson has spent the last 9 years rising to the top of his field.

Wilson is a big believer in letting the clients you work for be the best measure of the quality of your work, and they range from Architectural Digest to Victoria’s Secret. He photographed Steve Jobs and documented the building (and demolition) of both 5th Avenue Apple store cubes. Wilson has judged prestigious architectural design awards, been interviewed in several articles and on his marketing techniques by Selina Maitreya, has nearly 70,000 Google+ followers, learned how to shoot and edit video and yet still found time to raise two teenagers on his own.

His mother always always taught him that “There’s a big difference between explaining what you do and showing off”. He has therefore never exhibited his work and has only ever agreed to be involved in one book project – an award winning guide to NY real estate he shot for a friend earlier this year.

In this lecture, Wilson will show some of his favorite work and explain his marketing strategy, while still making his mother proud.

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