What makes a photographer’s style just right for a job? Does the creative team know the photographer they want to use from the beginning of the concepting process? What makes a photographer the one they want to use? What goes into the process of choosing a photographer and who wins? Andrea Stern, SternRep, will take on the role as your photo rep for the evening. She will delve into the minds of top decision makers to find out how you can increase your chances to be hired. Let’s get clearer together, on how this goes down.
January 16, 2013
6:30pm Check In
Elk Rentals (164 West 25th St, 12th Floor)
[Eventbrite - Why We Hire You]
ANDREA STERN : Artist Rep, New York & Los Angeles
Andrea Stern learned how to rep by going to Brooks, being a waitress, and managing a boxer. It was a natural transition into selling what she was excited about. 15 years later, SternRep is an LA and NY based agency focusing on commercial advertising with ad agencies. Andrea reps the photographers that inspire an organic long term expansive spark as she is not an actress. Some of her recent clients are Apple, Modelo Beer, Microsoft, Rubios, Taco Bell, Nissan, Mazda, Samsung, Purina, and Target.
[0V4A2582] SARINA FINKELSTEIN : Photo Editor : Cigar Aficionado, Food Arts, Market Watch, andWhisky Advocate
Sarina Finkelstein is the Photo Editor for Cigar Aficionado, Food Arts and Market Watch. Her work involves conceptualizing shoots and collaborating with celebrity, portraiture, travel, still life and food photographers. Previously, she worked as Photo Editor for Time Out NY Kids magazine and Time Out NY Guides and on freelance projects for clients including powerHouse Books and Oxford University Press. A “Show-Me” state native, she enjoys working with a diva-free team in which everyone brings something unique to the table at each shoot. When not behind a desk, she herself is behind the camera at www.sarinafinkelstein.com, with publications in Smithsonian, The Telegraph‘s Sunday magazine SEVEN, Italian Amica, on the New York Times’ Lens Blog, TIME.com, NPR.org and Discover Magazine’s “Visual Science.”
[20120414_kaia_9497_2] KAIA HEMMING : Art Buyer : JWT
Kaia Hemming is an art producer at JWT New York. She has worked with a variety of the agency’s clients including Rolex, Royal Caribbean, Smirnoff, HALLS, Schick, Microsoft and Lean Cuisine, among others. Previously she was the Regional Director for the New York Chapter of APA (American Photographic Artists) and she has a background in Development and Marketing for nonprofit photography organizations. Kaia stays active in the photographic community by regularly reviewing portfolios at events such as the Eddie Adams Workshop, NYCFotoWorks, Palm Spring Photo Festival and is a contributor to industry blogs on marketing for photographers. Originally from Minneapolis, MN, Kaia studied photography and art history.
[tcain] TRAVIS CAIN : Vice President/ Global Creative : Kiehls
Travis Cain ran his own design studio for several years, got fed up and moved to New York City to attend the School of Visual Arts where he earned an MFA in Design. During his career he has had the pleasure of working with clients such as: The Green Bay Packers, Sundance Channel, Penguin/Viking Books, MTV, Kiehl’s, Harley-Davidson Motorcycles, Kid Robot, Trek Bicycles, Rheingold Beer, and Getty Images. His work has been honored by The One Club, The Art Director’s Club, ID Magazine, Graphis, Communication Arts, PRINT, HOW and the Cooper Hewitt Design Museum. He is currently Assistant Vice President / Global Creative at Kiehl’s.
VSP Individual Vision Plans were created as a division of VSP for people to maintain...