Whether you shoot advertising, editorial, fine art or weddings, your Web site is one of your most important tools for showcasing your work and visual brand. If it’s annoying or difficult to navigate, potential clients will move on to the next. Is it all about the images, or does my branding really matter? How do you separate yourself from the crowd?
This panel discussion of top industry buyers and editors will culminate with a “live critique” using willing audience member Web sites—this is your chance to get candid, constructive feedback on your own site!
Moderator & Panelists:
Louisa J. Curtis – Creative Consultant @ Chatterbox Enterprises
Louisa Curtis is a creative consultant based in New York City. After spending a number of years in the commercial photography industry, she formed “Chatterbox Enterprises” to offer photographers a variety of creative consulting services – ranging from portfolio, website and image reviews to customized marketing packages designed to help refine your vision, target the appropriate audience as well as create and implement an Internet-driven business plan. Her experience ranges from Archive magazine, to the Black Book, photo representatives Watson & Spierman Productions, PDN’s PhotoServe & IPNStock as well as database services ADBASE & Agency Access. Besides her creative and marketing consulting, Louisa writes monthly for PhotoServe’s Surveillance section and has her own newsletter, the ChatterBulletin. She also works as an event coordinator, panel moderator and seminar speaker and has regularly presented programs for Adorama, APA, ASMP, Miami Ad School & Photo Plus Expo.
Michael Kaminski – VP Director of Production @ JUICE Pharma
Michael Kaminski is the Vice President and Director of Technology and Production Services at JUICE Pharma Worldwide. At JUICE, he is responsible for managing multidisciplinary teams for the full lifecycle of all print interactive, and Tablet PC initiatives. He is the Executive Producer for all Photography and Video Production from concept to completion, directing creation of HTML, video, Flash, and interactive content as well as database architecture for websites, conventions, and sales rep tactics. Other duties include assessing emerging technologies and the practical applications within the pharmaceutical industry and his area of expertise is multiple channel production and project management services. Michael has more than 20 years’ experience in all aspects of print production, from prepress to fulfillment, in a variety of industries including packaging, pharmaceuticals, and publishing; extensive experience in production of journal ads for both professionals and consumers. He has more than 10 years of online/interactive experience, including creation of photography, video, streaming video and Flash animations for the web, management and production of ecommerce sites, and QuickTime VR production for interactive web experiences. He has a Bachelor of Science in Molecular Biology from St. John’s University, Jamaica, New York.
Tim Stapleton – Creative Director @ Sigma Group in NJ
Tim Stapleton has worked in every category of advertising in a career that has spanned over 20 years. He has been an art director, writer, creative director and chief creative officer. He started as an intern at GSD&M, then worked at a variety of agencies such as Backer Spievogel Bates (later Bates USA), Publicis and The Richards Group before working as a Creative Director at Sigma, a fully integrated agency in Oradell, NJ. Tim’s work has been featured in Archive, Creativity and was written up in a Danish film magazine. He has received a variety of awards including Effies, Clios, National Addy’s, The One Show and a Bronze Anvil from the PRSA.
Irene La Grasta – Photo Producer @ Women’s Health Magazine
Irene La Grasta has been in the photo industry for over 10 years. She is currently a Photo Producer for Women’s Health, one of Rodale’s many health and fitness publications. She has produced shoots of everything from anti-oxidants to A-list celebrities. “Being a good Producer is a balancing act; you have to keep up with all aspects of the process. From concept to reality, it’s about making sure you’ve got the hottest photographer on set but also making sure you’ve got that last permit needed for your location”. Her work has taken her around the world, from a dude ranch in Montana, to bungee jumping in New Zealand. After college, Irene spent a year backpacking through Europe to see all the art she studied while in school. Her love of photography brought her back home to NYC where she was born. Since returning to New York, she has worked for such publications as Time Out New York, Stuff and Maxim. When she’s not producing photo shoots, she can be found playing ping pong, riding her bicycle, or perfecting one of her home cooked meals. She lives in Chelsea with her wife Alison and their dog Lily.
Meg Reinhardt – Photo Editor @ WWE Magazine | WWE Kids
Meg Reinhardt has worked in the Photo Industry for 10 years, and is currently Photo Editor for WWE. She began as a studio manager and wedding photographer in NC before moving to New York City in 2003 to pursue her dream of working in publications. She got her start at The Knot and then moved to WWE Magazine where she helped to re-launch their magazine, and then launch WWE Kids and WWEKids.com. WWE Magazine was recognized as one of the 14 hottest new magazines launched in 2008 by Min Magazine. Meg travels throughout the United States producing photo shoots for WWE, where she is resourceful in finding talent both locally and internationally. When she is not working, you will find her dancing, cooking, or spending time with her dog, Spike.
*panel subject to change
When: Tuesday, February 1, 6:30pm- 9:30pm
Where: Studio 225 (225 W. 28th St, #2, NY, NY)
Space is limited, so register early!
Price +$10 at the door (cash or check only at door)
APA Members $10.00
Non- Members $20.00
Raffle Tickets 1 for $3, 2 for $5
Door prizes donated by Blink Bid, Livebooks, and PhotoServe
Winning images from the APA|NY 2016 Photo Contest - Give Us Your Best Shot